Amazon Handmade Vs Etsy-Pros and Cons-Which Is Better for Print on Demand

Welcome millionaires to the ultimate showdown between two giants in the Handcrafted marketplace. Amazon Handmade vs Etsy.

If you are a creative entrepreneur or a designer looking to sell your Artisanal products online. You may be wondering which platform is the best fit for your business. In this blog post, We will explore the similarities, differences, and unique features of the two enormous platforms. So you will be able to make a wise decision. Let’s dive in and discover which platform reigns supreme in the digital world of online handmade selling!

TableAmazon HandmadeEtsy
More Traffic✔️
Less Competition✔️
Fast Shipping Service✔️
Good Seller Support✔️
Customer Trust✔️✔️
Repeat customers✔️✔️
Secure Check Out✔️✔️
Faster Payouts✔️
Low Pricing and Fees✔️
Flexible Platform✔️
Branding and Customization✔️
Easy Seller Sign-up process✔️
Both have some pros and cons

What is Etsy?

Screenshot of Etsy website home page.

Etsy, established in 2005, is renowned as the pioneer of online handmade marketplaces. It has created a vibrant community of artisans, crafters, and independent sellers, offering a wide range of unique, handcrafted products.

With 450M+ visits per month only from United States of America. Etsy is one of the biggest handmade products ecommerce platform. The market of Etsy is growing day by day.
The platform is focused on Hand-produced, vintage, and craft supplies, making it a hub destination for buyers seeking creatively designed items.

The dedicated customer base appreciates the value and authenticity of the products. The platform offers a
user-friendly interface, allowing you to easily set up your shop, create listings, and connect with potential customers. Many tools can help you grow your business.

Ultimate Guide-Print On Demand-How To Sell On Etsy

Pros and cons of Etsy

Every platform has its pros and cons. First, think about how these pros and cons can affect your business.

Niche MarketplaceIncreased Competition
Creative CommunitySeller Fees
Ease of UseLimited Control
CustomizationDependency on Etsy’s Features
International ReachLack of Branding
Low start-up feesfulfillment services
Easy Seller Sign-up processPrint on Demand services

Pros of Etsy

  • Niche Marketplace: It attracts a niche audience of buyers specifically interested in handmade, vintage, and craft supplies types of products.
  • Creative Community: Etsy provides a strong sense of community among sellers, providing opportunities to connect with like-minded artisans, share insights, and participate in forums and teams.
  • Customization: Etsy offers various customization options to showcase your brand and products, allowing you to create a unique and personalized shop.
  • International Reach: Etsy provides the opportunity to sell globally, allowing you to access a diverse customer base and expand your market beyond local boundaries.
  • Easy Seller Sign-up process: The sign-up process of Etsy is very easy. You just have answer couple of common question and within 2-3 days you’ll be approved as a seller on Etsy.
  • Low start-up fees: For start-up Etsy fees are very low as compared to the other platforms. You can start your Etsy shop only in 20¢.
  • Ease of Use: Etsy is improving their platform and making it easy to use.

Cons of Etsy

  • Increased Competition: Due to its popularity, Etsy can be highly competitive. With numerous sellers offering similar products, it can be challenging to stand out and gain visibility among the vast number of listings.
  • Seller Fees: While the listing fee on Etsy is relatively low at $0.20 per item, the transaction fee of 5% and payment processing fees can add up.
  • Limited Control: As a seller on Etsy, you have to follow the platform’s policies and guidelines. This may limit your controlover certain aspects of your shop, such as payment processing options or customer communication.
  • Dependency on Etsy’s Features: As a seller, you are dependent on Etsy’s features and updates. If Etsy changes some platform’s algorithms or policies may impact your shop’s visibility and sales performance.
  • Lack of Branding: While Etsy allows some customization, the platform’s design and layout may limit your ability to fully express your brand’s identity and unique selling proposition.
  • fulfillment services: It is the major con of Etsy that it does not provide the Shipping and packaging services. Etsy doesn’t provide print on demand service to it’s sellers.

What is Amazon Handmade?

Amazon handmade home page screenshot.

In 2015, Amazon recognized the growing demand for handmade products and launched Amazon Handmade as a dedicated platform within its vast e-commerce empire. With its extensive reach and established customer base, Amazon Handmade offers unparalleled visibility and potential for sales.

We’ve made a full in-depth guide on amazon handmade.

With 2B+ visits per month only from USA. Amazon is the worlds largest ecommerce platform. Selling on Amazon Handmade gives you access to millions of online shoppers, expanding your customer reach exponentially. The platform boasts powerful search capabilities, making it easier for potential customers to discover your products.
The best part is Amazon’s robust shipping infrastructure and fulfillment options provide seamless order processing and shipping, ensuring a smooth experience for both sellers and buyers.

Pros and Cons of Amazon Handmade

Vast Customer BaseAmazon Monthly Fee
Global ReachHigher Referral Fees
Fulfillment ServicesLimited Artisan Focus
Advanced Selling ToolsLess Personalized Experience
Prime Eligibility

Pros of Amazon Handmade

  • Vast Customer Base: Amazon Handmade benefits from being part of the larger Amazon ecosystem, which provides access to millions of potential customers worldwide. This can significantly increase your product’s exposure and sales potential.
  • Global Reach: Amazon Handmade allows you to sell your handmade products to customers across different countries, expanding your market reach beyond local boundaries.
  • Fulfillment Services: Amazon offers fulfillment services like FBA (Fulfillment by Amazon), enabling sellers to store, pack, and ship their products through Amazon’s extensive logistics network. This can streamline your operations and improve customer satisfaction.
  • Advanced Selling Tools: Amazon Handmade provides sellers with amazing selling tools and analytics, including inventory management, pricing optimization, and promotional opportunities. These tools can help you manage your business more efficiently and make informed decisions.
  • Prime Eligibility: Eligible products on Amazon Handmade can be included in the Amazon Prime program. This allows customers to benefit from Prime’s fast and free shipping options, which can enhance the attractiveness of your products.

Cons of Amazon Handmade

  • Amazon Monthly Fee: Amazon Handmade charges a flat fee of $39.99 per month for professional sellers, regardless of sales volume. This fee can be a a lot for small-scale sellers or those just starting their handmade business. Amazon doesn’t provide any benefits for start-ups.
  • Higher Referral Fees: Amazon Handmade has a higher referral fee of 15% on each sale compared to other platforms. This fee can impact your profit margins as a seller, particularly for higher-priced items.
  • Limited Artisan Focus: While Amazon Handmade is dedicated to handmade products, it also includes other categories like factory-made goods, which may dilute the emphasis on artisanal and unique products.
  • Less Personalized Experience: Amazon’s platform is primarily designed for convenience and efficiency, focusing on the customer experience rather than providing a personalized, artisan-focused environment like some other platforms.

Is it cheaper to sell on Etsy or Amazon?

The cost of selling on Etsy or Amazon can vary depending on various factors, such as the type of seller account, product pricing, sales volume, and optional services utilized. Here’s a little breakdown of the basic fees associated with selling on both platforms:

Selling on Etsy

  • Listing Fee: $0.20 per item listed on the platform. Listings expire after four months or when the item is sold.
  • Transaction Fee: 5% of the item’s sale price, including shipping costs.
  • Payment Processing Fee: Typically 3-4% plus $0.25 per transaction, depending on the seller’s location and currency

Selling on Amazon handmade

  • Monthly Fee: Professional seller account costs $39.99 per month, regardless of sales volume. Individual seller accounts are free but have a per-item fee of $0.99.
  • Referral Fee: 15% referral fee based on the item’s sale price, including shipping costs.
  • Payment Processing Fee: Typically 2.9% plus $0.30 per transaction, depending on the item’s price.

which has faster payouts AMAZON OR ETSY?

As compared to amazon Etsy has much faster payouts. Amazon takes 15 days for payout. On the other hand Etsy can give payouts after 3 days a sale is made.


Both Amazon Handmade and Etsy offer creative entrepreneurs incredible opportunities to showcase and sell their handmade products online. Etsy’s long-standing reputation and dedicated community make it an ideal platform for connecting with buyers who appreciate the value of unique, handcrafted items. On the other hand, Amazon Handmade vast reach and powerful e-commerce infrastructure provide unmatched visibility and potential for sales.
When deciding between Amazon Handmade and Etsy, it’s essential to consider factors such as the fee structure, shipping and logistics options, and the target audience for your products. Evaluate your business goals, budget, and preferences to determine which platform aligns best with your needs and long-term vision.

In the end, there is no one-size-fits-all answer to the Amazon Handmade vs. Etsy debate. Each platform offers distinct advantages and caters to different seller requirements. Whether you choose to establish your presence on Etsy or embrace the vast marketplace of Amazon Handmade, remember that success ultimately depends on your creativity, dedication, and ability to connect with customers in the online handmade space.

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  1. Pingback: Ultimate guide on amazon handmade-How to sell on amazon - Shark Money

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