Amazon Handmade Full Guide – How to sell on Amazon

A shocked girl with glasses and a hat. Shopping bags in her hands. Featured image of how to sell on amazon handmade.

Maximize your reach and boost sales by tapping into the vast customer base of Amazon, the world’s largest online marketplace.

Welcome millionaires to Shark Money, where you can learn everything related to amazon handmade. If you’re an artisan or craftsperson looking to boost your sales, Amazon Handmade can be a game changer for your business. Amazon Handmade provides a platform for you to showcase and sell your handcrafted products to customers worldwide. In this comprehensive guide, we’ll walk you through the process of selling on Amazon Handmade, from setting up your seller account to optimizing your listings and maximizing your success. Get ready to unlock the full potential of Amazon Handmade and take your business to new heights.

We’ll touch everything you need to know how to sell on amazon handmade:

  • What is amazon handmade?
  • How to set up amazon seller’s account
  • Finding your niche on amazon handmade
  • Categories available on amazon Handmade
  • Market research tools
  • Optimizing Your Listings
  • Shipping and Fulfillment
  • Growing Your Amazon Handmade Business

Starting working early in the digital world allows you to retire early and live your life comfortably as you always wanted. Starting selling on amazon handmade can be a great idea. Starting a ecommerce business is a excellent option.


when you are done reading this blog post you’ll know everything how to start and run your online store successfully.

how to sell on amazon handmade

First you need to set up your amazon seller account.

amazon handmade website home page screenshot

How to Set up your Amazon Handmade Seller Account

First you need to set up your seller account. To set up your seller account signup here on Amazon Seller Central. After signup click on “Apply Now” to start the registration process. You have to provide your business information, contact details, and banking information for payments. Carefully fill out your information for registration. Ensure you carefully review and adhere to Amazon’s guidelines and policies for selling handmade products to avoid any potential issues down the line.

Now you have wait 5-7 business days to get your seller account approval. Once your seller account is approved, it’s time to create your Amazon Handmade profile. Provide a compelling and concise description of your business, highlighting what makes your handcrafted products unique and appealing. Use high volume keywords of your niche in your description which allows amazon to know what your store is about. Include high-quality images that accurately represent your products, as visuals play a crucial role in attracting customers. Write the title of the images carefully because it tells amazon what is happening the image.

Amazon seller Pricing plans

amazon seller account pricing plan screenshot

Choose your products

amazon homemade website products category screenshot

So you’ve completed setting up your Amazon seller account. It’s time to get to the second step, finding Your Niche on Amazon Handmade. Selecting the right products to sell on Amazon Handmade is essential for your success as a seller. Consider the demand for handmade products in various categories such as fashion, clothing, jewelry, home decor, beauty, baby, and accessories. Start your market research to understand what customers are searching for.

Remember quality and uniqueness are key to standing out in the marketplace.

I would suggest taking help from market research tools. We have tested and reviewed the best amazon market research tools for you.

Market Research Tools

We have listed one of the best market research tools for amazon.

It doesn’t matter you are a beginner or experienced seller. These market research tools are perfect for your amazon ecommerce business. These tools can help you grow your business.

Optimize Your Listings

Creating attractive and compelling product listings is a crucial step in engaging customers on Amazon Handmade. Start writing a good product description that highlights the key features, materials used, and any special characteristics of your products. Do not use complex words in your product’s description write it in a way that 8th-grade people can read it.

Lets talk about product images. Use high quality images that showcase your products from different angles. Invest in professional photography or learn techniques to capture stunning product shots. Your product images should be well lit, properly sized, and visually appealing.

Learn Pricing Strategies

Finding out the right pricing strategy is crucial for success on Amazon Handmade. Pricing too low can devalue your brand and products,
whereas pricing too high may scare off potential customers. You can learn the perfect pricing strategy by using amazon market research tools.

Amazon FBA

Faster shipping and order fulfillment can push your business to new heights of selling on Amazon Handmade. Take advantage of Amazon’s fulfillment options, including Amazon FBA (Fulfillment by Amazon), which handles storage, packaging, and shipping for you. Utilize Amazon Prime for eligible products, as this can significantly boost your sales and customer satisfaction.

Third party fulfillment service

Getting a third party shipping and order fulfillment can save you a lot of money. No doubt Amazon FBA is fast and trustable but it is too much expensive for you if you’ve just started selling on amazon. We have made a list of the best print on demand companies in the industry.


Advertise and Promote your amazon handmade products

You can boost your sales on Amazon Handmade by advertising and promoting your products. Product Ads allow you to display your products in the search results. Research on relevant keywords and create an excellent ad and run ad campaigns to reach your audience. Promote your amazon online store with the help of social media platforms like Facebook, Instagram, twitter or TikTok. Build a strong social media presence to increase brand reputation, sales and customer loyalty.

Amazon Prime

Participating in Amazon Prime can significantly boost your sales on Amazon Handmade. Amazon is consistently promoting its prime subscription benefits. Mostly people are shopping those products that are eligible with amazon prime because they want use prime option. People are paying $15 per month for amazon prime subscription. The best part is Amazon has 148.6 million Amazon Prime members in the US alone. Which means approximately 70% of USA population is using amazon Prime.

Prime eligible products receive the benefits of fast and free shipping, making them more attractive to Prime members.

What categories are available on Handmade?

There are plenty of categories available for you to choose. We have listed all of the categories of products on amazon handmade:

  • Accessories
  • Artwork
  • Baby
  • Beauty & Personal Care
  • Apparel or Clothing
    • T-shirts
    • Hoodies
  • Shoes & Handbags
  • Home Decor
  • Outdoor & Home Care
  • Jewelry & Watches
  • Kitchen & Dining
  • Pet Supplies
  • Stationery & Party Supplies
  • Toys & Games

If you don’t see your category listed, this means amazon does not allow the sale of those items in the Handmade store. Famous categories are not available right now but amazon is working on it. You can check back in the future to see if the category becomes available on amazon Handmade marketplace.

Grow Your Handmade Business

Don’t limit yourself to amazon handmade marketplace. There are plenty of options like Etsy or Big Cartel. We have made a list of handmade marketplaces for you to reach out more potential customers.

Handmade products Marketplaces

Analyze your online store Performance

Analyzing your amazon handmade online store performance to grow your business. You can utilize Amazon Handmade built in performance metrics and analytics tools to gain insights into your business’s performance. Analyzing your performance can increase your conversion rate and customer feedback. Improve your store with the help amazon analytics tools. Experiment with different product titles, descriptions, images, and pricing
to optimize your conversion rates. Test different advertising campaigns and keywords to maximize your ad spend and drive targeted traffic to your listings.


Selling on Amazon Handmade can be a game changer for your handmade business, providing access to a massive customer base and robust ecommerce marketplace. By following this ultimate guide, you’ll be well equipped to set up your seller account, optimize your listings, and maximize your success on Amazon Handmade. Remember, building a thriving business requires dedication, continuous improvement, and a customer centric approach. With the right strategies, your handcrafted products can find success in the competitive world of Ecommerce.


What is amazon handmade?

Amazon Handmade is a platform created by that focuses on selling unique, handcrafted products.

How to Sell on amazon handmade?

To sell on Amazon Handmade, create an artisan profile, apply to become a seller, and list your unique handmade products following the platform’s guidelines.

How to sell handmade jewelry on amazon?

To sell handmade jewelry on Amazon, create an Amazon Handmade seller account and list your products following their guidelines.

How to sign up for amazon handmade?

To sign up for Amazon Handmade, visit the Amazon Handmade website and follow the registration process for artisans and craftsmen.

How much does it cost to sell on amazon handmade?

There is no fee to list products on Amazon Handmade, but there are referral and closing fees based on the item category and sale price.

Product Categories on Amazon Handmade?

There are multiple product categories on Amazon Handmade.

What are amazon handmade requirements?

Amazon Handmade has specific requirements for sellers, including offering products that are genuinely handmade, meeting quality standards, and adhering to certain product categories and geographic restrictions.

Is amazon handmade better than etsy?

Preference may vary, but both Amazon Handmade and Etsy offer unique features and opportunities for artisans to sell their handmade products online.

Is amazon handmade free?

No, Amazon Handmade is not free for sellers.

Tips for selling on amazon handmade

Optimize your product listings, showcase high quality images, provide detailed descriptions, offer competitive pricing to boost your sales on Amazon Handmade.

Is it hard to get approved for Amazon handmade?

Getting approved for Amazon Handmade can be challenging due to the strict criteria and verification process.

Is Amazon handmade separate from Amazon?

Yes, Amazon Handmade is a separate platform within Amazon dedicated to selling handmade products.

How do you draw money from Amazon?

You can withdraw money from Amazon by setting up a payment account and choosing a preferred payment method, such as direct deposit or Amazon Pay.

Is Amazon handmade profitable?

The profitability of Amazon Handmade varies depending on individual sellers and their products.

Does Amazon handmade have FBA?

Yes, Amazon Handmade offer FBA (Fulfillment by Amazon) services.

Why Etsy is better than Amazon?

Because of etsy low fees.

Can I sell on both Amazon and Etsy?

Yes, you can sell on both Amazon and Etsy simultaneously.

Can I sell multiple products on Amazon?

Yes, you can sell multiple products on Amazon. Amazon is a vast online marketplace that allows sellers to list and sell a wide range of products across various categories.

How many products do you need to sell on Amazon?

There is no specific requirement for the number of products you need to sell on Amazon.

How much Amazon Prime cost per month?

$14.99 per month or $139 per year.

What is Amazon Prime vs Amazon?

Amazon Prime is a subscription service that offers benefits such as free shipping, streaming services, and exclusive deals, while Amazon is an online marketplace where various products are sold.

Is Amazon Prime free delivery?

No, Amazon Prime offers free delivery on eligible items. You have to pay standard shipping cost for prime services.

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